In the series opener Mark attempts to disuade a customer from purchasing a hybrid vehicle. Younger brother Mancow arrives from Chicago to help oversee his investment in the business. Meanwhile all staff are busy with a weekend "super sale".
Mark and Mancow disagree over the appearance and managment of the sales staff. Mark tries to help top salesman Cowboy Harvey overcome his legal and substance abuse problems with an unusual bet. Mancow goes on a vehicle repo mission and finds it's not as easy as he thought.
With Max Motors falling short of their monthly quota Mark comes up with a promotion that will be a Sales Encounter of the Third Kind as aliens invade the business. Larry becomes frustrated with the salesmen goofing off. Meanwhile champion tractor puller L.D. Nation gives Mark and Mancow a tour of his vehicle collection and sells them a 1920 Chevrolet truck.
Mancow's idea for a special late-night sale at Max Motors proves to be a failure, partly due to sabotage by his brother. Mark's assistant Jason endures hazing as "the new guy". Mark buys a "rat rod" after promising Mancow he'll slow down his fast-driving ways.
Mark co-sponsors a gun buyback event with local law enforcement, but ends up keeping some for his own collection. Also his son Max joins the family business that bears his name.
Mark flies to Chicago when Mancow discovers his rare dream car there. Meanwhile Rod finds running Max Motors in Mark's absence is harder than he thought.
Mark faces off with his staff in a demolition derby.
Mark hosts a cage-fighting event.
A weekend-sales event falls through; Mark hosts an appreciation day for veterans; a bet is made about Mark's car collection.
Mark and his son Matt decide get into the moonshine business, and enlist the aid of Butler's best brewers. But to get Erich on board, they'll have to prove to him that moonshine isn't just for local folks. Meanwhile, Jason struggles to balance his duties for Mark while also training Mongo for his upcoming cage-fights.
When the rodeo comes to Butler, Mark is caught under-staffed during the busiest weekend of the year, forcing him to recruit his wife Amy and their three sons to work the dealership. Meanwhile, Erich butts heads with the local radio station when he brings his big-city shock-jock radio show to small town Butler.
Mark's mother arrives for a visit.
Mark organizes a work retreat while the dealership is shut down for construction.
Mark teaches Matt a lesson; Erich is tasked with acquiring fireworks.
