Looks at how, amidst a backdrop of upheaval in American society, the AFL generates its own upheaval in the sports world: after its champions are soundly defeated in the first two Super Bowls, the league gains respectability on the shoulders of Joe Namath, who, after his Jets defeat Oakland for the 1968 league title, fulfills a brash guarantee to defeat NFL champ Baltimore in Super Bowl III, regarded as one of the greatest upsets in sports history.