The competition begins at No.33 Hunstanton in Norfolk, where owner Janie Thompson and housekeeper Gemma Layfield hope their quirky design and high end brand of luxury will win the day. Despite the décor, the in-room bath receives a soggy reception from Cheryle and Anthony Katz, owners of The Lansdowne in the Cotswolds. An afternoon of painting sees Mark and Jan Rummery from The Ivybridge in Goodwick, Wales emerge as the ones to beat and the group's banter begins. At dinner, father and son duo Mick and Chris Emanuele from La Tavola Calda, Nuneaton, reveal they're B&B old timers and their Italian roots pique interest. Come feedback, the surprising scores and some unexpected comments leave Janie and Gemma smarting.