The competition kicks off at The King's Head in Addlethorpe, with landlady Helen Coy and her bar manager and best buddy Emma Green pulling out all the stops to win. The B&B owners are taken back to their childhood at the funfair, where a game of Hook-A-Duck brings competitive natures of rival owners Kevin and Julie Shadbolt and Terri and Stuart Flett to the fore. At dinner, B&B beginners Louise and Andy Macbeth rattle nerves when Louise reveals her past career as a hospitality journalist - leaving pub veteran Helen less than impressed. Come feedback Helen and Emma are left asking questions when they think some of their comments don't add up.