Persuaders

Parents, advertising, friends and politicians... Persuaders and Persuasion are all around us. But how do the great persuaders tempt us to part with our hard earned cash, behave in a certain way, even feel the way we do? Why do we allow ourselves to be manipulated, and how can we make people do what we want them to do? In this episode, we find out how some of the most pervasive persuaders, including salesmen, advertisers, shop owners and composers, manage to get what they want.