The Marketing

Today we’re familiar with so many food brands that we no longer need to be convinced to buy many of them. But at one point each and every one of them had to come up with a plan to get us to try them. Today the food and drink marketing industry is worth about $900 billion - and growing.

Viele bekannte Markenprodukte gehören inzwischen in das Regal jedes Supermarktes. Doch auch diese Artikel waren anfangs unbekannt und haben sich vor allem durch gutes Marketing etabliert.