In this special episode streaming on Discover Wisconsin, we find out why Kwik Trip has become one of the most beloved gas station brands in America, from the business's humble beginnings to becoming the well-respected company it is today! Based in La Crosse, Wisconsin, they are a family-owned company with more than 35,000 employees. And if you’ve traveled to the great state of Wisconsin, there is a great chance that you’ve seen or visited one of their many stores. Expanding throughout the Midwest to Minnesota and Iowa Kwik Trip has now grown to over 800+ stores.