Ched and Hudson's dreams of beautiful women come to life as they attend a fashion show being broadcast by OBEY-TV, the local TV station owned by Hudson's father, Frederick Stiles. After the show, the colourful and high-powered fashion designer Carlos Flamino recruits Ched into the seductive world of fashion while Hudson hooks up with his beautiful daughter, Claudia. For some time, all seems ideal for Ched, whose world is filled with carrot-sesame body buffs, racy photo shoots and Euro-cowboy glam. As Ched's lifestyle begins to take its toll, Hudson's hormones are hitting harlequin heights until a mysterious rash at the zoo leads him to realize that there is more to Flamino's controversial haute-couture than meets the eye