Animated Theatrical Commercials (1940-41, 7:10) are by no means “more of the same” as the Ford ones, as these were always intended to be shown in movie houses before the main feature. A compilation of spots for Coca-Cola (Pebble Punch, 1:40), Shell Oil (Cops And Robbers, A Squirt In Time and The Oilympic Games Endurance Relay, all 1:20) and Brookfield Butter (A Date With Kate, 1:20), these short shorts display all the hallmarks of the work of Cartoon Films, the company set up by Ub Iwerks, and until the hard sell comes out of nowhere around the halfway mark in each set up, audiences would likely not realise they were watching little more than a commercial! Especially fun is Coke’s Pebble Punch but all of these Technicolor advertisements make plugging their wares particularly entertaining.