Jojo Siwa has been under fire recently for her bizarre actions online all associated with her rebrand, alongside some of the questionable figures that Jojo Siwa has chosen to associate with. But, the recent information on Jojo Siwa is only the tip of the iceburg when it comes to the entire story of Jojo Siwa- a former child star who became massively famous from a young age and went on to build a multimillion dollar empire for all the adults around her, until she became too old to be marketable to their target audience. Who is to blame for the fall of the Jojo Siwa empire? What behavior has Jojo normalized from her unconventional childhood, and continued to inflict onto others?