Kimono are worn as formalwear and in cultural pursuits, but few men don them and the market has shrunk. Various initiatives aim to reverse this trend. One man sells outfits to dispel the image of kimono being expensive and bothersome. Another aims to revive the bold, showy style favored over 400 years ago. A connoisseur repurposes old kimono, adding the subtle flair of later fashion. An artist dyes kimono to suit the wearer's tastes. Discover how they strive to revive the appeal of men's kimono.