The roastmasters were his close personal friends from Blue Collar Comedy Tour and Blue Collar TV: Bill Engvall, Ron White, and Larry the Cable Guy. He was roasted by Nick DiPaolo, Lisa Lampanelli, Greg Giraldo, Colin Quinn, Denis Leary, Jay Mohr, Steve Bridges as U.S. President George W. Bush, Christian Finnegan, Gilbert Gottfried as Jeff's cow, Heidi Klum, Patrice Oneal, Anna Nicole Smith, and G.E. Smith. The hip-hop group B.A.M.A. also performed their cover of "Sweet Home Alabama"