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Inside Track: Refueling the Business of NASCAR

Unlike any other sport, everything in NASCAR is controlled by one family...the France family. They have maintained an iron grip on a sport where television ratings, corporate sponsorship and the number of fans have seemingly defied gravity. But, after a race to the top, attendance and television ratings are starting to decline and the car manufacturing business, for decades the foundation of the sport, is crumbling. Rovell goes one-on-one with NASCAR chairman & CEO Brian France to discuss how he plans to weather the storm.

English
  • Originally Aired July 9, 2009
  • Runtime 45 minutes
  • Content Rating United States of America TV-14
  • Network NBC
  • Created January 3, 2011 by
    Administrator admin
  • Modified January 3, 2011 by
    Administrator admin