Documentary following a new generation of British florists, showing how they are taking on the Dutch firms who control the world market. Jay's new business is booming because of her use of quirky homegrown British buds for event displays, while Geoff has learnt Dutch and buys directly at the flower auctions in the Netherlands, passing on savings to his loyal customers back home. The film also follows Rob as he create a huge flower display outside London's National Portrait Gallery.