Anne `The Governess" Hegerty presents as eight celebrity families take part in the knock-out tournament, hoping to win £25,000 for their chosen charity and the coveted title of Britain's Brightest Celebrity Family. The first episode is a battle of the soaps, as Coronation Street's Lucy Fallon (Bethany Platt) and her family take on former EastEnders star Shaun Williamson (Barry Evans) and his clan. Two new rounds have been added to this celebrity spin on the format - including an Observation round featuring cartoon images of Anne that put their memories to the test.