Out of work party girl Tasha believes that beauty beats brains in Blackpool and sees the Miss Fylde Coast regional heat of Miss England as her meal ticket to a better life. But can she show the strict self-control required to be a beauty queen and resist the temptations of the town's night life? Jo-Ellen is 16. She dropped out of school a couple of years ago. Heavy drinking has taken its toll on her. She also had to care for her mum after she suffered a series of strokes. Can this unlikely beauty queen and self-confessed tomboy put the past behind her and make it all the way to the final?