Male pattern baldness affects around half of all men by the age of 50, typically starting in their late twenties to early thirties. It can be a hugely traumatic life event because most men refuse to talk about it. The urge to ‘man up’ and the fear of being seen as vain or vulnerable means a lot of guys simply suffer in silence. But it doesn’t have to be this way. Now help is at hand in the Barbershop for Bald Men. We meet Bryan, Matty and Jason. Bryan started losing his hair in his late twenties and believes it has robbed him of the confidence to start dating. Matty started losing his when he was just 18 and went on to have a failed hair transplant a few years later. Jason, who also happens to a barber, despairs at spending his days surrounded by mirrors, working on the very thing he wants most. They share their stories about their hair loss before undergoing an astonishing transformation. Keris Weir, hair stylist to the stars, fits each of them with cutting-edge hair replacement systems – and the haircut they’ve been longing for. Will they love their brand new hair or decide to finally accept that bald is beautiful?