In 1994, film industry elites Steven Spielberg and Jeffery Katzenberg came up with an idea to build their very own, highly themed restaurant chain. It opened in Los Angles as Dive! the underwater dining experience where much like Planet Hollywood, you'd be immersed in a grand environment. But unlike their highly successful competitor, Dive only saw 3 locations built. They all closed not long after opening and have been more or less forgotten.