When Shanna Whan realised she was an alcoholic, she didn’t just decide to give up drinking. She drew on her experience to start a one-woman campaign to start a conversation about the pervasive culture of alcohol in rural Australia. And she took the brave step of going public with her own 20-year battle with the bottle, as a way of encouraging others who want to change to step forward and seek help. Now her online community "Sober in the Country" is spreading the message throughout the bush: "It’s OK to say no to a beer."