Brain starts to give people nicknames, but becomes frustrated when he is always being asked to give one to someone. When Binky starts making fun of Arthur, Brain gives him the nickname "Stinky Binky," which causes a chain reaction of other mean names. He resolves this by giving everyone soccer nicknames. / The kids abandon the playground to look at Muffy's mySmartPhoney. The Tough Customers get angry because there's nobody to pick on. Binky persuades Muffy to get everybody to use the playground again by turning it into a theme park.