Prentiss McCabe client, Nigel Harting, is a celebrated presenter of television history programmes, who specialises in revealing sensational facts. But he has a secret. Newspaper editor, Marcus Payne, has discovered that Nigel plays fast and loose with his sources. A letter in Latin proving that Anne of Cleves was actually a man is an outright fake. Marcus agrees to shelve this career-destroying revelation if Charles can dig up some shocking and rather more tabloid-compatible filth about Nigel's private life. Meanwhile, Prentiss McCabe is saddled with Big Brother contestant Teresa, recruited as a client because she stripped in the shower. She is now revealed as a bully and a bore and demands that Martin supervises the promotion of her huge and appalling novel.
A hugely lucrative golden handcuff deal is jeopardised when one of Charles' most successful clients, the stand-up comedian Alan Boardman, is caught on CCTV camera beating up his girlfriend in the Ikea car park. The strategy Charles proposes to save his career is, even by Prentiss McCabes' shoddy moral standards, as unethical as it is shocking. An apocalyptic end seems inevitable for the sultans of spin. Meanwhile in an attempt to sex up their image, the Tory party have approached Prentiss McCabe to launch a youth-led campaign - should they choose as their anthem I Have A Dream by Westlife, It's OK by Atomic Kitten or Blue's All Rise?
The team at Prentis McCabe assume thet Charles is in jail for another month, so they prepare to tackle their new client , Artist, Dean Wheelwright (Richard Katz). It is their job to get him to eneter and win the lucrative turner prize for the years beast contribution to art. However he says he does not want to eneter, so they have a problem.
The firm of Prentiss McCabe are over the moon to hear that Jamie has got them a new Oil sheik client, who wants to buy British Airways. That is until Jamie tells them the client's family name is Rezza Bin-Laden (yes the family of THAT bin Laden ). Charles and Martin are adamant that they don't want him for a client, no matter how rich he is. But finally they are persuaded to have a look at him.
Charles and Martin are engaged by the US Ambassador to reverse the UK's growing hatred of all things American. Meanwhile, Jamie and Alison endeavor to help Peter Harrow, a long-standing client of Prentiss McCabe, who has grown tired of his "TV's Mr Nice Guy" image and is looking to change it for something a little nastier.
The staff at Prentiss McCabe are split into two teams to tackle both sides of the same issue: the future of the House of Lords. Charles' services are engaged by a Downing Street aide to work on reforming the Second Chamber, while those of Martin are engaged by a Member of the House in order to preserve it in its current state.