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Going Halal: Japan's Food Industry Prepares for 2020

With the number of inbound Muslim visitors increasing, the demand for food that they can eat while in Japan is also on the rise. By the time the Olympics are held in Tokyo next year, the size of the halal food market is expected to be 2.5 times larger than it was just 8 years ago. In this episode, our camera crew joins halal inspectors to see the strict rules that restaurants must abide by in order to be certified. For example, we show how Japanese restaurants manage to get around halal restrictions that prevent them from using standard soy sauces. We also feature an alternative strategy, which leaves the decision making to Muslim consumers by providing detailed information on the food products and letting the buyer judge whether it is acceptable or not. This episode shows how halal related businesses are finding innovative ways to make food in Japan more accessible to Muslim visitors.

English
  • Originally Aired November 16, 2019
  • Network NHK
  • Created November 19, 2019 by
    Administrator admin
  • Modified November 19, 2019 by
    Administrator admin