Despite being the 3rd largest economy in the world, Japan is ranked 20th among 36 OECD countries when it comes to productivity. However, some companies are starting to figure things out on their own. A traditional Japanese inn located in the suburbs of Tokyo was facing bankruptcy, but by incorporating high tech scheduling system, and closing on days that average fewer guests, they have started to turn things around. Elsewhere, a locally owned home appliance store has found success by intentionally reducing customers! Their strategy is to increase product prices, but offer unparalleled levels of customer service and support in order to attract customers who are willing to pay a premium for VIP treatment. This episode features some creative Japanese companies that are breaking norms to improve efficiency.