On-Site Report Japan is already known as a global leader in the refrigeration industry, but one local startup is pushing the envelope even further. Until recently, their technology, "Cell Alive System" has been mainly used for food preservation, but it has recently found new uses in the medical field ranging from organ transplants to working with iPS cells. Meanwhile, another Japanese company is targeting India as a new market for its "Ice Battery" refrigerant plates, which can maintain their designated temperatures for up to 72 hours without needing any additional power supply.