On-Site Report Cross-border e-commerce websites continue to expand in China. Some of the most popular items on these sites are Japanese products such as cosmetics and food items. Many of these sites are now competing to sell Japanese products. NetEase, which runs one of China's largest cross-border e-commerce sites, provides extremely detailed descriptions of commodities and appeals to consumers by pointing out the safety and trustworthiness of the products. Meanwhile, bolome, a site that attracts a lot of younger Chinese, uses celebrities to promote their products and increase sales. World Perspective People in the US are developing a serious thirst for sake, and drinking it well beyond its traditional home in sushi restaurants. But the selection so far has been limited mainly to mass-produced imports from Japan. That's changing in places like New York City, where sake lovers can now enjoy microbrews that offer both freshness and unique characteristics.