The North Yorkshire town's festive preparations, following the owners of more than 100 shops as they pull out all the stops to put on the best window display possible and impress the crowds. The competition is fierce, as reigning champion the Adage Dance Shop goes head to head with the juggernaut that is Betty's Tea Rooms, the uber-competitive gift emporium Bijouled, and new shop on the block Furnish & Fettle.