Friends, this weekend we FINALLY launched Style Theory: the fourth Theory channel that we have been working on for YEARS. We’ve been teasing you all for months and months and we are so excited to finally be sharing this channel with you all. The reception you all have given it so far has been amazing and I can't thank you enough. I wanted to hop onto Reddit today and see how you all were reacting and talk through the process a bit today so PREPARE for a peek behind the curtain!