Pichukkana was born in Phrae province. Her father was a police officer. Her mother is also a civil servant, and she has a brother who is 6 years younger. Pichakkana graduated from high school from Muang Khai Pittayakom School, Phrae province. During that time she wrote part of a novel, but stopped before finishing it. After finishing secondary school, Pichukkana studied at the Faculty of Education at Chiang Mai University because she wanted to be a teacher, according to her parents, who were civil servants. As a first year student, she was a cheerleader and won many beauty-related awards, including the public's favorite award in the Miss CMU League contest, Nitipon Clinic's clear-faced girl award, and Puriku Idol award. Her future personal manager invited her to do photoshoots and TV commercials.