Mason Adams (born Mason Abrams) was heard in numerous radio programs and voiceovers for countless television commercials from the late 1940's to the early 1970's. He rose to fame as Charlie Hume in the television series Lou Grant, and for his work in television commercials for J.M. Smucker Co., voicing the tag-line 'With a name like Smucker's, it has to be good.'