The starting point of the film is when Jay Bartlett's friend Rob McCallum (executive producer) challenges him to acquire every one of the 678 Nintendo Entertainment System games officially released in North America in just 30 days. The only caveat is that Jay can't buy anything from internet retailers. The film then follows Jay and Rob and the film crew as they travel south through the States visiting various second-hand stores and basements, some impressively stocked with mint-condition gaming relics. With online purchasing disallowed, Jay meets a world of persons sharing his enthusiasms, some who are more than happy to aid in his quest, while others comically get in the way. As his quest develops, the viewer is given a history lesson on Nintendo, and learns why this company's gaming software means so much to the filmmakers and the development of video gaming.
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