In an infomercial, Mickey Hauser, a spokesperson for Clara Clean Corporation, advertises Claractix, a cleaning product. Ben Richards attempts to finish a portrait of a man in a suit, but he can not visualize the face, which remains blank. After several attempts, he gives up and shaves off his beard. When he meets with his coworkers, radio and newspaper reports reveal that Hauser has died and that Clara Clean Corporation has become involved in an ecological scandal. Richards and his coworkers have been recruited to come up with an ecologically-themed advertising campaign to counter this scandal, but Doug Quaid rejects all of John Kimble's stock photography. Ben suggests that they go to a Delaware campsite to seek inspiration and take their own photographs. Meanwhile, Sonia Roja's boss tells her that her boyfriend, Kimble, has one week to come up with a fantastic advertising campaign. Unless it is fantastic, Roja will take the fall. Quaid, too, feverishly repeats that the campaign must be fantastic.
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