Cedric Ames is the absent-minded and easily distracted president of a large business, which is largely run by his subordinates, including his nephew Donald. Cedric impulsively hires an assistant named Joe Cork, who sees the businessman as an easy mark. While touring a candy company that is located in one of the buildings he owns, Cedric meets a "chocolate dipper" named Minnie Hawkins. Influenced by his new assistant, he buys a dress shop for Minnie, who is a gold digger, to manage. Donald tries to fix things by going to the dress shop to examine the books. Colleen Reilly, the bookkeeper at the dress shop, is angry that Donald plans to close it. When newspaper headlines about the "businessman who bought a dress shop for a chocolate dipper" bring business to the shop, Colleen uses the opportunity to stage a fashion show. The increase in customers begins to make the shop profitable for the first time. Colleen convinces Donald to keep the shop open. Donald asks her to dinner to discuss her plans for the shop. She says yes, then reveals that she is engaged, by coincidence, to Joe Cork. Joe, meanwhile, begins to see Minnie. Joe and Minnie concoct a plan to have Cedric adopt Minnie, and then Joe will marry her. When this news gets picked up the gossip columns, Cedric's wife Alicia is scandalized and forces Donald to close the shop. But Donald is in love with Colleen and she's in love with him. Minnie and Joe are both fired. In revenge, Minnie sues Cedric for five million dollars for breaking his promise to adopt her and Joe sues Donald for five million dollars for stealing Colleen. They are both bought off with $25,000. Colleen is also fired, by mistake, and given a check for $10,000 to give up any legal claims she may have. Donald calls Colleen to ask her to marry him, and she berates him and hangs up before he can explain that it was a mistake. Brokenhearted, Colleen accepts an offer to open a dress shop on an ocean liner. It turns out that Donald is on the same ship, wi
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