McDonald's has a menagerie of characters who romp about in a magical burgery world called McDonaldland, and it's as weird as you barely remember. McDonald's began with only a clown, but as the brand expanded to new markets - and appealing to children became the name of the game - the company branched out with more characters than could fit in a McDonald's ball pit. The McDonaldland characters were zanier than those of the other franchises. They were featured not only in commercials and toys but also in an animated series called 'The Wacky Adventures of Ronald McDonald'.