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Who Is the "Joe" Behind Trader Joe's?

Weird History Food is making a grocery list to show you the History of Trader Joe's. Founded in California, the Trader Joe's grocery store has grown in popularity, to almost cult-like status, over the past few decades. But what makes Trader Joe's so unique? Well, we hope you like sea-themed grocery shopping because we are tracing TJ's from its inception to how they got "Two-Buck Chuck" to become the iconic must-bring bottle of wine to any party. Ahoy!

English
  • Originally Aired January 7, 2024
  • Runtime 12 minutes
  • Network YouTube
  • Created January 7, 2024 by
    LovingIT
  • Modified January 7, 2024 by
    LovingIT