The business card, called meishi in Japanese, is indispensable when doing business in Japan. Every time people meet for the first time, they start with an exchange of cards. The card gives you the person's name, title, company and contact details. There are rules about how to exchange cards properly. The younger or junior person should present his or her card first, and cards should be presented face up and the right way up for the recipient to read them easily. It is typical, too, to put the cards that you receive in a row on the table for easy reference, in order to prevent embarrassing mistakes.