In early 1980s Soviet Russia, young Misha Galkin looks up at the night sky and sees the stars shift into a cow shaped constellation which turns to look at him. Moments later, he is struck by lightning. A woman who examines him after comments that he will have an interesting life. Over the following years, Misha uses his natural skills to become an important marketing executive, receiving his big break when he meets Bob Gibbons, an American hired to spread Western brands in post-Communist Russia. When Bob's niece, Abby, visits from America, she and Misha begin a relationship against Bob's wishes. They discuss the history of modern marketing, which Misha claims was invented by Vladimir Lenin, and Communism as the first true global brand.
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